You may or may not know that Japan in the middle of a major apparel upswing. In fact according to Apparel Magazine Japan expected to have a steady growth throughout the next decade. How is this possible? Because the target market consists of fashion conscious young adults in their 20s, with holes burning in their pockets (because most live at home with their families). Most importantly though, this population of young people cares about sustainability.
Japan is likely to help push sustainability reforms in the apparel industry because of the commitment young people are instilling in the market. The United States and Europe are the two leading forces in garment industry sustainability, will Japan be the third driving force?